I recently started a subscription to Stack and just had my first delivery, the latest edition of Wrap magazine. I’ve never come across Wrap before but fell in love with it at first flick through. Sheffield has a serious deficit when it comes to good magazines, our local WH Smith’s has all the usual suspects plus we’re lucky to get fab extras such as Frankie magazine, but only occasionally do we get a copy of other gems such as Flow Magazine or Hole & Corner. A subscription to Stack seemed like a great idea to get those more unusual finds that I just can’t get my hands on. It seems like great value too, Wrap is usually £12 an issue, whereas my subscription costs £18 for three magazines. My only concern is that it could end up turning into an expensive habit if I start other magazine subscriptions!
The magazine features a healthy dose of both compositional and pattern illustration and each issue includes wrapping paper to tear out and use. I’m not sure I can bring myself to use it though, it’s gorgeous! Then I have to remind myself that what’s the point of something that’s not used – this is a frequent conversation I have with my customers who say they just buy fabric to stash it and get it out every once in a while.
One of my first products back in 2007 was wrapping paper, I sold it in rolls alongside my fabric items, I always meant to go back and produce more but the fabric side took over. Next time I do a Christmas retail event I must plan out some time to print some more.
Last but not least, Wrap is beautifully printed using vegetable inks on 100% recycled and FSC-certifed paper – when are we going to reach the point when this is the norm for ALL magazines?